Book Launch! Guerrilla Marketing to Heal the World
Shel Horowitz, Western MA author, says: "Two years ago, I finally figured out what I want to be when I grow up: the person who proves that the business world can end hunger, poverty, war, and catastrophic climate change. Not through guilt or shame--through enlightened self-interest: profit. Developing a core business identity based in social transformation, and creating/marketing products and services that address these issues directly."
Guerrilla Marketing to Heal the World comes out April 19, with 22 endorsements including Jack Canfield and Seth Godin, and four essays from Cynthia Kersey (author of Unstoppable/Unstoppable Women), Frances Moore Lappé (Diet for a Small Planet), Yanik Silver (Evolved Enterprise), and Ken McArthur (The Impact Factor).
at The Odyssey Bookshop
9 College Street
South Hadley, United States
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