Advertising: Concepts and Copies (Second Edition)

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How to find ideas for making great ads, and provide these ideas in fresh, memorable, and persuasive ways.

The idea is to make ads better, but they are elusive, which is why so great ads are so rare. Advertising: Concepts and Copies covers conceptual processes, from developing smart strategies to executing them with powerful and unique copies. Over two hundred advertisements display the strong ideas and writing behind the best advertisements in multiple colors. 45 color 180 black & white george Felton
advertising concept and copy
second edition
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used book



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