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From Facebook to Talking Points Memos on the New York Times often seem to be based on factual news reports. This is an advertisement. Advertisements are not only indistinguishable from reports, but we rely on the news, opinions, and fair sales of the Internet to become the company's ultimate tool. Readers need to be careful: The absence of corporate sponsors lurks behind it and it is rare
Black Mobile Advertising analyzes the rapid rise of this "sponsored content" and advertisers become publishers and publishers of advertising strategies - all of these All are conducted under the guise of unbiased information. Hidden sales appear primarily in the form of native advertising and content marketing, which blurs the boundaries between editorial content and marketing information so that real news cannot be discerned from paid endorsements. In the 21st century, instead of telling us to buy, buy, buy, and marketers "interact with us" so that we can share, share, and share - the ultimate subtle sales.
Why should this focus on us? Personal data, personal relationships and our identity are being repackaged to pursue corporate profits because of personal data. Because tracking and manipulating data makes "likes", tweets and followers become important currencies, not scientific achievements, artistic genius or voters need information that fully functions in democracy. And, because we are being manipulated to spend time using technology, interacting with "friends" and always being at the beginning, even if it hurts our body and spirit.
Black Mobile Advertising analyzes the rapid rise of this "sponsored content" and advertisers become publishers and publishers of advertising strategies - all of these All are conducted under the guise of unbiased information. Hidden sales appear primarily in the form of native advertising and content marketing, which blurs the boundaries between editorial content and marketing information so that real news cannot be discerned from paid endorsements. In the 21st century, instead of telling us to buy, buy, buy, and marketers "interact with us" so that we can share, share, and share - the ultimate subtle sales.
Why should this focus on us? Personal data, personal relationships and our identity are being repackaged to pursue corporate profits because of personal data. Because tracking and manipulating data makes "likes", tweets and followers become important currencies, not scientific achievements, artistic genius or voters need information that fully functions in democracy. And, because we are being manipulated to spend time using technology, interacting with "friends" and always being at the beginning, even if it hurts our body and spirit.
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Orignal From: Black Mobile Advertising: The hidden world of native advertising, content marketing and digital sales
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