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Author of the book "Introduction to Programmatic Advertising."
This book is the ultimate guide to advertising data. It covers everything from basic concepts to developing a successful data strategy. You will learn about the source of advertising data and its flow in the ecosystem. It will help you understand what data can be obtained from third-party vendors and for independent advertising platforms such as Facebook, Google, or Amazon. Explore the data management platform (DMP) in depth and detail the most popular providers. All of these are based on key privacy laws, including the General Data Protection Regulations (GDPR). The last chapter provides you with a blueprint for designing your own successful data strategy.
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Orignal From: Data in Digital Advertising: Understanding the Data Landscape and Designing a Successful Strategy
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