List Building - How To Build Your Email Campaign

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List construction is a very good way to make money online, and my work is very interesting. Maybe you are also on the market. You have asked this question, as many of my students have done: How do you structure your email campaign?

Well, I think the idea of ​​organizing email campaigns is different than I think many people are online today.

You know, I think most of the current literature on list creation and email writing will tell you to send 5 or 7 content emails in the first 5 to 7 emails and build relationships with them and start Selling things.

I don't agree. Now, I have to admit that almost all subscribers will find me after reading one or more of my articles, so they have believed me. This allows members of my list to respond faster and I would imagine.

But I still disagree. Why is that. When someone seeks information online, this is because they need it. Nowadays. They need it today or they will not see it today. Yes, of course, they may not need actual products before next week, but today is the day they want to solve the problem.

Think of it this way. Imagine you are going to Tahiti and you need a swimsuit. You will leave after 10 days, so you need to send the swimsuit to your house within 10 days. In fact if you are like me, you will want to be within 8 days.

So you go online and buy a swimsuit. In your online travel, you will go to a free eBook and website on how to buy swimsuits online (give me some space here because I am thinking about the coming summer vacation, I only think of bathing suits) - but it can be This example is any product, so follow me here.

So if you download the free ebook, you will get a list. You will get 5-7 emails with lots of content on how to buy a good swimsuit. In the 8th email, you will get a swimwear sales page. What has just happened?

If I'm a swimwear company, I've done very well and established a good relationship with you, but I missed sales. You see, you need fast swimwear, not after I have established a relationship with you. Maybe you buy from others online, more active people, and people who are less important in establishing such long-term relationships.

So you have to do this: Build relationships - but sell them quickly when they need them.

Here's one of the ways I built my campaign:

1) After opting in, select the page to redirect to the sales page (the free eBook appears in a separate email).

2) The first email contains a link to a free eBook.

3) Second email - Content and links to my website

4) Third email - Free gift, link to my website (or redirect to the sales page after giving free).

5) The fourth e-mail - point of sale

6) Free gift, link to my site (or free gift redirection)

What do you see I did? I am establishing a relationship - but at the same time, I am selling it.


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Orignal From: List Building - How To Build Your Email Campaign