You have seen the advertisement: Guaranteed #1 ranking! Search engine marketing and website promotion are not guaranteed. If someone tells you something different, you should check quickly to make sure their hands are not in your wallet.
Suppose you sell widgets. You want to sell more widgets, and the way to do this is to make sure that more people understand the widgets and that you are buying widgets. You may decide to buy a half-page advertisement in a national magazine to tell your story. When you place the ad, you "guarantee" your location.
Through magazine ads, you can understand the circulation of the magazine, the content of the reader, and on which page the advertisement will be displayed. Magazines can guarantee all this because they own this medium.
Search engine marketing differs in quality. When you work with a search engine marketing company to promote your site, they cannot guarantee where your business information will appear. There are indeed types of online advertising: banner ads are priced "CPM," pop-up ads, etc. These are like traditional media purchases. You work directly with the owner of the medium where the ad appears, but this is not search engine marketing.
Even a so-called pay-per-click search engine cannot guarantee your location. For example, in Google AdWords, not just the price you pay for a given keyword, these keywords determine where you want to rank. They also introduce other factors, including how often to click on an ad to determine which ad is listed first. Just throwing money at them will not make you into the first place unnecessarily.
The bottom line is: search engine marketing professionals do not own search engines. They can tell you that you will be ranked first on a given search engine, or they can tell you that the moon is made of green cheese, but they cannot make this happen. When you tell Times Magazine that you want your ads to be on the back cover and you pay them enough money, they will guarantee you a back cover. If you tell your search engine marketer that you want to be No. 1 on AllTheWeb, they cannot guarantee your results. They can recommend changes to your site to increase the likelihood of higher rankings, but this is far from guaranteed. If you do not control the media, you cannot guarantee the results. Because your search engine consultant does not control search engines, they cannot guarantee your location.
Search engine ranking algorithm is a closely guarded secret. The search engine hopes to rank first for sites that best match the search query of the individual visitor, rather than being able to "beat" the system's website. This is where the value of true search engine marketing lies.
Although search engine marketers can't guarantee your position, what they can do is use years of experience to tell you about past work and help you work today. In many ways, "organic" search engine optimization is actually a matter of editing a web page or an entire web site so that they become the search engine that best suits them. To ensure that a given page has only the correct combination of keywords, titles, links, etc., it is based on its foundation, just making the page the best possible page. The best ranked page in search engines is also the most meaningful page for human visitors. Instead of relying on skills to improve the ranking of pages, this is just a matter of making pages the most concentrated and able to convey information. The bad news is that this doesn't guarantee where the page will be in a search engine ranking that day. The good news is that this page is always ranked very well.
Search engines change their algorithms from time to time. For example, if today's rule is that the correct combination of text in the title tag will make the site become or fail and you know it's true, all you have to do is adjust the title tag to match the rule, and you'll automatically rank very high . Nowadays.
However, suppose that this rule changes tomorrow. Assume that the most important factor now used by search engines to rank websites is that META describes the content of the tags. All the work you did yesterday to fix the title is now useless. Now, all your attention is focused on fixing the description tag.
Obviously, the focus of search engines will be different over time. The best way to deal with this problem is not to deal with it! This means that instead of adjusting the site in one way today, it will be adjusted in another way tomorrow, and the best way to optimize the page or the entire site is to not try to beat the system. Why not add value to the site, instead of trying to "search" the search engine? The "common sense" approach to search engine optimization is a way to find long-term results. When you try to help your site rank better by doing your best, everyone wins.
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Orignal From: The myth of "guaranteed first place" in search engine marketing
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