The challenge to the economic situation has led to shrinking demand, always focusing on the company's customer relationship management (CRM) or customer management issues. The key question raised is always:
1) Can we get more customers?
2) Can we reduce customer purchase costs?
3) Can we reduce customer service costs?
4) Are our existing customers happy? We cannot afford any loss!
5) Can we get existing customers in more ways?
Although the CRM system is not considered a panacea, it is still considered a solution.
In times of economic downturn, business is often associated with all kinds of cheap solutions that are expected to have fast results and high returns. These are the solutions they often choose.
This may be the main reason for the failure of CRM implementation. Top management tends to think this is an elbow... However, what it needs is a strategic shift in the way employees interact with customers and interact with each other.
In most cases, these changes will involve teaching and instructing employees and customers to rely more on electronic facilities and using them to communicate with each other. They believe that the system is more self-reliant, far from paper documents, and adopt new standards to assess service quality.
The list of "trading habits changes" is arduous and takes time and commitment to achieve. From the experience of implementing CRM system, this is often hindered, especially in the business for owners,
1) Old customers and important customers who do not want to change. In general, the boss will ask: "Can we make an exception?"
2) Looks like a short period of economic fluctuations.
3) Many consultants, especially those who are IT-oriented, consider customer relationship management as a module that includes customer acquisition, customer service, and customer loyalty. They implement their implementation plans module by module. Employees and customers have been told for a long time, "This can't be completed yet."
With the improvement of business, customer problems are gradually disappearing, and the priorities of other new products and market development are also rising... CRM systems can never be completed!
Undoubtedly, most of the CRM systems we witness today are semi-families in small retail stores, large departmental chains, banks and insurance companies.
Advertising Management as an Alternative to the CRM System
I am often amazed at how many direct sellers I have because they can't do this and use a simple system to make themselves effective on the Internet. Do business. These businesses use cheap, lean and average methods... but not cheap versions of complex systems like Sieble or Epihany. They have a campaign management system that I like to call Campaign Management Systems
. The campaign management system that I have defined includes a set of tools that a company may own or that it can access through an outsourcing vendor to:
1) Create a list of customers and prospects... or put existing ones The corporate customers are grouped together so that they are needed in the event
2) Customers who select planned activities and potential customers
3) Generate call lists by direct mail, email, or use for the call center.
4) Allow customer service access to information about mailing. If it is a link with existing customers... what existing products or subscriptions they may have, their transaction history can effectively answer calls and process queries.
5) Allow customer service to obtain the basic data required to fulfill orders.
6) Allow customer service to contact recently purchased customers to check their purchase status and whether they need additional services and upgrades.
7) Promote customer service to make calls within each customer's life cycle
8) Provide customers with self-service facilities to check purchase status, purchase/payment history, and easily obtain product information they purchased and other products they may be interested in.
Many internet marketers can only require a blog or website supported by a third-party e-mail manager to do this work. The manager has a good auto answering facility and the internal data server is low like File Maker. Cost software provides support for data from different
effective systems of indefinite time
Enterprises, especially small businesses, do not need to have long-term once they work in high-risk niche markets A complex system of evolutionary paths. They only need system support to continuously acquire customers and continue to resell them.
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Orignal From: Activity Management System is an Alternative to CRM
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