There is no doubt that search engines are the most cost-effective way to drive website traffic. Literally, the search for millions of people is done by people who seek information or goods or even services every day. However, due to the existence of more than 100 million websites, competition is fierce. You can rest assured that many of them will compete directly with you in search engines.
This article will discuss two methods of search engine marketing: "pay per click" or (PPC) and "organic" and list some of the advantages and hints of each method.
Pay-per-click search engine traffic
Pay-per-click or sponsorship advertising was pioneered by Google in the early 1990s through Google AdWords services. All other major search engines such as Yahoo! and Microsoft MSN now have similar products. To get a list of these services, you need to bid and if someone clicks on the keyword, you are ready to pay. For example, when someone clicks on your ad, you may be prepared to pay a dollar each time, and this ad will be searched when someone searches for "dog training." Normally, your ad will appear to the right of the search engine list.
PPC is a great way to get your website to get targeted traffic quickly and easily. However, you are competing with many advertisers - some advertisers have a very large budget - so you may end up bidding on bids, and you may be spending too much on bidding for all the necessary keywords.
If you take PPC seriously, it is worth getting insights from experts. Perry Marshall is considered an expert on Google Adwords. Just Google his name, you will get all the information you need about his show.
organic search engine traffic
This process relies on your site ranking high in search engines. For example, if Google thinks your site is important, information rich and original about dog training; when users search for the keyword "dog training," it will return to your site. In general, natural search engine traffic is 9 times more than PPC ad traffic. It is also worth noting that search engine traffic is of higher quality than PPC traffic.
The key to good search engine rankings is to ensure that your site is optimized for specific keywords. This introduces a new discipline: "Search Engine Optimization" or SEO. Search engine optimization is a complex and professional field. If you are serious about improving your site's rankings, it is worth mentioning experts' suggestions. Google's term "search engine optimization" is a comprehensive list of search engine optimization experts in your area.
[ad_2]
Orignal From: Search Engine Marketing - "Pay Per Click" or "Organic"?
No comments:
Post a Comment