Search Engine Optimization in the E-Commerce World

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Before we fully understand the importance and necessity of implementing search engine optimization programs into their marketing mix, we must first look at the amazing statistical data related to Internet use. For example:

• There are 7 new people on the Internet every second.
• Each online fourth person is buying something.
• This month will generate $1 billion in e-commerce transactions.
• This year will generate more than one trillion US dollars of e-commerce business.
• One dollar out of eight dollars consumers spend on online transactions.
(Source: ACCUTIPS.com, December 2003)

In addition, according to glreach.com, the total number of Internet users worldwide reached 649 million in March 2003, an increase of 14% in just one year. ! In that year alone, this resulted in about 88 million new users.

There is no doubt that the Internet is continuing to grow at an alarming rate. Although the fact that so many consumers are online is important, it is even more important to understand what these consumers are doing online. The two most prominent reasons why people use the Internet are communication (email) and research (using search engines).

Again, here are some statistics on how people spend their time online (for more statistics and source listings, visit [http://www.10xmarketing.com/information.asp]):

• 88% of all Internet users use search engines
• ] 37 Percentage of online shoppers use Google to search online retailers. Search was used by 25% of consumers on the search network for holiday shopping
• For car purchase decisions, search engine advertising offered more influence than TV advertising (17%) (26%)
• Almost all wealthy Adult shoppers HHI $100K +) Use the Web to make or research their purchases. For cars, computers and travel purchases, Internet usage is very high (more than 90% of respondents)

When consumers go online, they use search engines because they can find the products they want, comment , Description, Consumer Ratings and Best Prices. Consumers do not care much about where they are buying their products. They care about how much they can buy for their dollars.

Therefore, millions of people use search engines every day to find items they want to buy on the Internet. Companies that appear on the first page of these searches are getting 50% to 70% of these customers. There is no doubt that potential customers are currently using search engines to search for products and services that your company sells. The only real question is what are you doing to help them find you, not your competitors?

There are two ways to make your site appear on the first page of any search. The first is participating in a pay-per-click campaign. The second is on the first page due to free or natural search results. Getting high-level natural rankings in major search engines is one of the most effective and cost-effective ways to market and sell products on the Internet.

Search engines use complex mathematical algorithms to determine which sites are ranked higher and which are not. If your site meets the criteria, it ranks high. If not, then you do not. It's simple.

SEO then designs your website and all your e-commerce behavior so that when consumers search for company's core keywords, your website will appear at the top of the search results.

For example, if your company sells running shoes (words that receive 127,575 searches per month) then it would be very helpful to be one of the top sites on search engines. If you receive only a small percentage of new visitors each month from the top rankings, it will still generate significant revenue.

This may be helpful: Perform at least 10 million Internet searches per month in each major business category. If only 1% of these searches find your site, you have more than 100,000 new visitors coming to your site every month. If only 1% of visitors purchase your product or service, your monthly sales will exceed 1,000. (The global average is 2.5%, which makes these conservative estimates.)

The scope of this article is not to look at the methods behind search engine optimization. Instead, it will see the importance of the Internet in current and future business development. Past traditional marketing programs still have a place, but advertising costs must be allocated to online marketing.

As SFInteractive CEO Bruce Carlyle said, if you don't invest your money in search engines, then you are moving the business out of the door.

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Orignal From: Search Engine Optimization in the E-Commerce World