Storytelling is a powerful tool in any business, especially in the direct selling industry. If it is shared at the right time during the sales process, it can allow you to contact the customer, contact them and tell them why they need your product or service, or why your solution works for them, just as before.
A good story should have the ability to attract the attention of customers. It should provide the audience with a fun experience and be easy to remember and repeat, just like Little Red Riding Hood's story. Recreate experiences and let them feel that they will use sensory details, smells, tastes and feelings in this situation.
The key here is to connect the story with the audience. By setting different stories for different scenarios, it will help your customers solve their respect issues. In short, the story of each issue. Some examples of stories will be like this; "I have a customer with the same problem" story, "People do not want to change the supplier" story. This is more powerful than any brochure or recommendation.
Listen carefully to what your customers are telling you first, and then you will be able to communicate with him in the correct stories (for example, you help other people deal with similar situation stories) to help him solve problems or meet his needs. This way your customers will see that you care about him and want to help him. You will establish contact with him and he will be able to contact you.
Each story has these five elements; 1-A hero (your client) and his situation (he was bankrupt, he got lost, no work, no time, hungry) I know you got it here The idea. 2 - He has reason to continue the journey, pursue (why does he want to change, why he wants something different, what is his goal) 3 - A huge challenge is met (he has no resources available now, do not know how to make Girls participate in tours and do not know how to start their own business.) 4 - With my help, the customer overcomes the obstacles (get the tools he needs to solve his problems, just think about the donkey when he uses Dragon at Fiona's wedding To rescue Shrek, you are like a donkey, but Shrek (your client) is still a hero.)
Here you have it. It is time to practice. Start with your family and friends and ask them what tones, excitement, visual/facial expressions, what they like best, and why.
As you were a child, relax and enjoy the storytelling process. My favorite is three piglets. The more I read, the more comfortable my child is. I like to change the expression on my face, the pauses in reading (looking at the expressions on their faces), the trembling or terrifying sounds, the excited excitement, and the more natural and more fun each time!
Storytelling is an art and practice makes it better. Use it to blast your business during sales!
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Orignal From: Story Telling or Story Selling?
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