Tuesday, 13 December 2016

Regional Language Network Offers Business Language Advice To West Midlands Companies


If you want to learn languages, find a job using your language skills or need language advice to help your business succeed overseas then the Regional Language Network (RLN) West Midlands is here to help you.

The RLN, which is a non-profit organisation, works with businesses, individuals and language service providers in the West Midlands to promote the importance of language skills and cultural understanding. From helping businesses to increase exports to locating language courses for individuals, the Regional Language Network should be the first port of call for language and culture-related enquiries across the region. More information about their services can be found on the RLN website.

If you already have customers who do not speak English as their first language or you would like to begin exporting your products or services overseas it is vital you consider the benefits language and cultural skills can bring.

Understanding the language and culture of your customers makes it easier to enter a new market. The process of sourcing new customers, making initial contacts and establishing your business is far simpler if you can converse in the necessary language and adhere to local customs. People are more likely to make a purchase when a product or service is sold to them in their own language, so use this to your advantage and you will not only gain custom but retain it. Language skills will also improve your business on a day-to-day basis from writing emails and faxes to performing well at promotional events and overseas trade fairs.

The RLN can help you to locate translators and interpreters in your area through their online database of language professionals. This database is used to find suitable providers for local businesses looking for business language trainers, interpreters, translators and cultural consultants.

Case studies of West Midlands companies who have used language skills and cultural understanding to increase exports or enter new markets are available on the RLN website together with a range of business resources such as free cultural briefings.

Languages will also bring life-long benefits to the individual, from increasing travel and career opportunities to enabling you to immerse yourself in the previously unknown worlds of foreign films and literature. The Regional Language Network West Midlands can help locate language courses to suit you, from full time study to evening courses and one-to-one language tuition.

To find out more about helping your business to succeed overseas, sourcing translators, interpreters and language trainers or finding a language course in your area please contact Frances Pallett, Programme Co-ordinator, on 0121 329 3297 or visit the website HERE at RLN West Midlands


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