How to brand yourself as an expert
Being perceived as an expert in your field is a sure way to attract more clients and employer interest, regardless whether you are an entrepreneur or an employed professional. Beyond increasing your knowledge and experience in your area of expertise, is there anything else you can do? Through this 3-hour workshop, you will learn strategies to: - Position yourself as an expert in a niche of your choice to raise your profile - Develop your unique point of view and communicate them in an impactful way to attract more interest - Speak with greater influence and persuasion on your expert topics to multiply your income About Guest Trainer Coen Tan: Coen is an award-winning speaker, high-impact trainer and coach specializing in the area of presentation and communication skills. Over the past 8 years, he has spoken to, trained and coached over 35,000 individuals and professionals to communicate with confidence and effectiveness so that they can succeed effortlessly in career and in life. Coen holds a Bachelor's Degree in Human Resource Consulting, and Advanced Certificate in Training and Assessment. Coen is also a certified NLP Practitioner, a certified Enneagram Practitioner, and an accredited MBTI Personality Profiling Practitioner. He also achieved the Gold-Distinction Award (Speaking in Public) by the London Academy of Music and Dramatic Arts (LAMDA). In his previous corporate job, Coen was the senior trainer at Wing Tai Retail Pte Ltd, a leading multiple brand chain retail company. He has designed, developed, delivered and assessed WSQ-certified training programs in the areas of product knowledge, customer service, selling skills, leadership and supervisory skills, point of sales operations and visual merchandising skills. Coen has trained regionally and spoken in rooms in Singapore, Thailand, Malaysia and Philippines. His wide range of clients include: Merck Pte Ltd, Bristol Myers Squibb, PayPal Pte Ltd, AXA Insurance Singapore; Prudential Assurance Pte Ltd, Cognizant IT Consulting, CISCO Systems; A*STAR; MINDEF; Nanyang Technological University; Universiti Kebangsaan Malaysia; SHATEC; Singapore Polytechnic; Raffles Junior College; and dozens of other reputable organizations. Coen's dynamic energy, authentic style and personable approach is infectious and instrumental in helping his clients and audiences achieve personal breakthroughs and unleash their personal power. His program is guaranteed to be fun, engaging, and experiential. Here's what others say about Coen Tan: "In the competitive technology industry that I am in, I always thought warmth and being a lady is a disadvantage. However, through Coen's coaching, I've learnt that I come across as a warm and approachable person naturally, and it's a strength rather than a weakness. I have learnt that I should be honest with my needs in order to really deliver difficult messages effectively. By leveraging on my personal style, and adopting delivery frameworks that Coen has taught me, I was better able to deliver team speeches to motivate my team, and also better convince stakeholders to collaborate with me on shared goals." - Ursula Chiang, Senior Manager of Professional Services, Paypal "Coen is very personable and encouraging. He is willing to share his personal life experience with us. He is also humble and displayed a genuine interest to learn together with the participants, and that helped create an atmosphere of open interaction rather than a lecture style setting. What I liked most about the workshop was the interaction and sharing among the participants. Through the workshop, I've learnt to become more aware of the differences in personality and the way others work." - Kassandra Quek, HP Singapore "Thank you Coen! You have a big heart and you are making a big difference in the lives of many by sharing your own experiences with those attending your workshops. Thank you for being so open with us and for imparting your valuable knowledge; helping us to have more self awareness and to understand those around us better. You are awesome and keep shining so brightly!" - Petra Sim, Personal Assistant to Director, Infocomm Development Authority About Superbrand Me Founder Eugene Seah: Eugene is Singapore's leading Personal Branding coach and has spoken at major corporations including Citibank, Sony, Star Cruises, ANZ, DBS, Mizuho, BHP Billiton, Western Digital, Singapore Technologies, ERA and many others. He's also passionate about empowering youths and has trained students in tertiary institutions including SMU, SP, NAFA etc. He's also been interviewed on several media including TV, radio, newspapers and popular blogs. His passion is to help entrepreneurs, sales professionals, managers and anyone who wants to succeed, to design a premium Personal Brand to be significantly more outstanding in their respective fields. He founded the SUPERBRAND ME Club to connect like-minded professionals and entrepreneurs who are committed to success, and is author of the upcoming definitive Personal Branding book "Superbrand Me - Personal Branding for Career and Business Success." Read the testimonials below to get a sense of what you will experience during the workshop. "I found Eugene's workshop very helpful as I learnt the key elements for good personal branding and how to weave my personal story as part of my unique selling point (USP). It is especially useful for me as a solopreneur and i will definitely apply some of these techniques in promoting my copywriting service. Highly recommended for those who want some new insights into personal branding! Thanks Eugene!" – Sian Tham, Sales Copywriter "Through the workshop, I learnt how to boost my personal brand and increase my influence. I recommend this to anyone who is serious about growing their business and career." - Bryan Setho, property expert "The workshop is really helpful in terms of building not just your personal branding, but corporate branding too. The biggest takeaway would be the different approach in branding yourself in different way and platforms. Those who are keen should give it a try! Awesome!" - Lin Junhong, entrepreneur "Eugene really shone and his energy rubbed off on the participants; everyone was contributing and sharing. I find the workshop to be extremely valuable and learnt many insightful tips on personal branding. I am glad I did not pass up the chance to attend!" - Ahmad Matin, financial advisor "Learnt about social media branding and how your online profiles can add value (or not) to your professional/social image, as well as strategies on creating a powerful personal branding that resonates with your core personality and values! Truly empowering!" - Junelle Cher, civil service "The workshop is "WOW-fully" useful ,its all about personal branding .I gained new perpective and can't wait to put into practise all thanks to Eugene for the coaching." - Lee Wei Cheng, aspiring entrepreneur
at Peninsula Plaza
Level 21
Singapore, Singapore
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