Merchants of Culture: The Publishing Business in the Twenty-First Century

Merchants of Culture: The Publishing Enterprise in the Twenty-1st Century

"All you need to have to have to know about the company at a time of momentous modify."
-Drake McFeely, chairman and president, W.W. Norton & Organization For almost 5 centuries, the globe of guide publishing remained largely static. But at the dawn of the twenty-initial century, the sector faces a mix of monetary pressures and technological alter that is forcing publishers to alter their practices and feel challenging about the prolonged phrase of the guide.John Thompson's riveting account dissects the roles o

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Orignal From: Merchants of Culture: The Publishing Business in the Twenty-First Century