Publishing for Income: Rewarding Bottom-Line Management for Guide Publishers
Publishing in the 21st century is a speedily altering organization, and this really readable and thorough reference covers it all: editorial acquisition and process, the well worth of metadata, operations procedures, financial benchmarks and methods, and personnel management as effectively as merchandise advancement, manufacturing, and earnings and advertising and marketing. Written for the training specialist just commencing out or hunting to find out new tricks of the trade, as appropriately as self-publishers who want to acknowledge th
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Orignal From: Publishing for Profit: Successful Bottom-Line Management for Book Publishers
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