12 questions to ask marketing automation vendors
Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.
Marketers in India Don't Expect More from Digital ROI
Nearly half (46%) said social media marketing was most effective in 2016, up from 34% in 2015 and higher than it's ever been before. Respondents also found blogs more important than in the past, at 11% in 2016 up from 8% in 2015 and 5% in 2014.
Corporations Want Love (and Free Marketing on Instagram)
Dining recently with friends, everything looked the way it always does. The menu boasted appealing but ordinary fare—antipasti and starters, wood-fired pizzas, freshly-made pastas, meaty mains. I noticed that a handful of the menu items were printed ...
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