Saturday 2 April 2016

The Google Penguin Algorithm Update and Writing Articles


Keep writing articles and forget the Google Penguin update. What are you going to do if not that? Stop writing? Give up? Cry? None of these makes sense, and Google is not making it impossible for people to have their web pages indexed and listed.

A search engine's clients are those using it to find information, and Google is only trying to improve that service to its customers - and by assisting the search engine to achieve this you can take a big step towards a good ranking. Google is not particularly targeting poor quality content here , although you will suffer if your page text is full of unnecessary instances of your keywords. What concerns Google is the source of the links back to your website, and the anchor text you use that people click on to reach your individual web pages.

So that's it basically - how to keep the Google Penguin algorithm update happy. To be more specific:

Your Web Page Content

Keep writing articles, but keep it natural and avoid keyword spamming. The Google Penguin update has been designed to detect what is known as webspam, a component of which is keyword stuffing - trying to influence spider algorithms by excessive use of a keyword in an article or web page content. It won't - it will get the page demoted. Around 1% keyword density should be your limit - The more discerning article directories apply a keyword limit to your submitted articles, such as Ezine Articles that applies a 2% limit - that includes similar terms, such as 'article writing,' 'writing articles,' and 'write articles' all being regarded as the same keyword : even 'articles' would be read as a keyword.

Normally, I would go no more that 1%, if that, although 2% should be regarded as a top figure. Taking 'golf balls' as an example of a keyword you are using on a page in a golfing site, you would use the word 'golf' in terms such as 'golf shoes,' 'golf apparel' an many others - the algorithm has no idea of your intended keyword, so it will list what it believes appropriate from the semantics of your page. The algorithm will regard 'golf' as being a keyword in the way you understand keywords (Google analyzes word frequency statistically and does not look upon keyword in the same way that you and I do) and if the frequency of that word is above a specific level, then your ranking position may suffer (only Google knows that level).

Make sure that you write authoritatively an naturally, and you write for the reader and not for a search engine - ignore keyword density other than to make sure it is not much above 1% ,although not too low when the main subject might be not be properly covered. Forget numbers in your article writing, and write naturally and sensibly - as if you were speaking to the person reading your article.

Your Anchor Text

Many people use the same anchor text in their links time after time. Mix it up: when you are writing your resource, or creating in-text links that readers can click, it makes sense to use your primary keyword or phrase as the anchor text (the text that is highlighted as a link). Avoid the use of the same keyword or phrase all the time. If your website focuses on article writing or article marketing, avoid the temptation to keep repeating the word 'article' in the text.

You can employ a number of alternative words, such as dissertation, essay, passage, content, copy and so on.' Synonyms can often be difficult to find, particularly those meaning exactly the same in the same context, so if you are stuck for alternatives check out an online thesaurus such as Thesaurus.com to discover masses of potential alternatives for the words you are using. You may lose the benefit of links back to your web pages if Google Penguin calculates your links as being over-repetitive (an algorithm is a mathematical formula and hence does not use human values).

Your Linking Strategy

The Google Penguin update looks for a diverse source for the links leading back to your web pages. Your search engine listing position will suffer if large numbers of backlinks come from the same website or from a recognized links farm. The same is true if your links are predominantly from poor quality web pages and pages not directly connected with the topic of those to which they link.

Mix your links between different sources, and also different types of source. For example, don't have all your articles published on the same article directory. Make as sure as you can that the links leading back to your website (backlinks) are not all from the same source - or even similar sources, but are mixed between different article and web directories, Squidoo lenses, forums, blogs, private web pages, etc.. Make sure your links come from multiple sources.

So, if you avoid excessive keyword repetition, vary your anchor text and mix the source of your backlinks up, you can kick the penguin in the rear end and tell it to get lost. Google's purpose i to provide its clients with a good search experience - the search engine is not particularly trying to punish you - and the Google Penguin update is how it is achieving that. So keep writing articles!

When writing articles you must avoid keyword repetition and repetitive anchor text. The Google Penguin update is designed to detect webspam and backlinks originating from the same sources. Check out prrofessional ghostwriter Peter Nisbet's website for more information on this topic and his Penguin-friendly submission services.


Orignal From: The Google Penguin Algorithm Update and Writing Articles

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